Most importantly, we've seen a solid yr-over-12 months development within the number of active earning OPTAVIA Coaches reflecting our ongoing efforts to prioritize the event of our coach base in an effort to drive an ever-expanding group of purchasers. We've already established ourselves as a number one participant out there, and we'll proceed to drive industry share by nurturing and creating OPTAVIA Coaches and serving a growing number of shoppers the world over. Hello, Today I may share to everybody mine technique how can improve your on-line revenue. The way the world has shrunk in proportions on account of the net, you will get a selected sort of jewelry from any part of the world. As an ISIC, IYTC or ITIC cardholder you get 15% discount on your Scanmarker buy. We will need to get baking! We're excited to announce that we may even add a satellite tv for pc office to our footprint midyear in Salt Lake Metropolis which is able to act as our expertise hub to assist all of our new applied sciences we have now put in place and have coming on-line within the close to future.
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We consider the slowdown in our progress traits is brief time period in nature, and we're excited for the additional initiatives we have now in store to help our long-time period progress plans. I'm pleased to report that the software program and new processes carried out in the third quarter have been profitable, and bad debt levels have returned to historic ranges all through the fourth quarter and we count on this proceed into 2020. Our guidance for 2020 displays a residual influence on our income progress traits ensuing from the operational challenge I simply talked about. I am going to begin today's name by giving an summary of our fourth-quarter efficiency, then Tim will review the monetary leads to more detail and supply our first quarter and full-12 months 2020 steerage. I am going to review the monetary results for the fourth quarter ended December 31, 2019, and I'll present our first-quarter guidance and discuss our 2020 outlook. Tim and i look forward to speaking with you again once we report our fourth-quarter and fiscal 2019 monetary results.
Good afternoon. Welcome to Medifast's fourth-quarter 2019 earnings convention call. Good afternoon. And welcome to the Medifast fourth-quarter and full-year 2019 earnings conference name. The combination of turmeric, black pepper and good fats found in olive oil and avocado maximise the well being properties, absorption and anti-inflammatory advantages of the active compound curcumin present in turmeric. Now we have an incredible group of staff in any respect levels, dedicated coaches and a compelling effective health and wellness program, fueled by amazing merchandise that collectively are enabling us to meet our mission of providing the world lifeling transformation, one wholesome behavior at a time. By doing so, we are driving long-term sustainable growth and constructing worth for our shareholders whereas remaining devoted to our mission of offering the world lifeling transformation, one wholesome behavior at a time. We've now accomplished migrating our consumer-facing mission critical programs together with these impacting business intelligence, e-commerce and buyer relationship management, and have built a platform that may enable us to scale significantly and expand nicely beyond our present markets.
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These migrations had been important as we seek to drive scale and deliver our long-term aim. Because of this of having nice products and nice support, we were in a position to exceed our challenging aim of hitting 30,000 coaches in the United States, two quarters forward of schedule. Our coaches are the important thing of the OPTAVIA difference with clinical studies proving weight reduction and adopting healthier lifestyle is more approachable and more effective with a human support system. The weight loss, weight management and wholesome lifestyle well being segments of that industry proceed to expand and characterize an enormous addressable marketplace for us, not just at home but additionally around the globe. We now have completed growth of our new mobile app for use worldwide with client administration ordering and meal planning capabilities in addition to the ability so as to add new languages shortly and effectively as we increase. We at the moment are properly prepared to launch our new cloud-based mostly enterprise useful resource planning platform in the second quarter which is yet one more step to setting the stage for accommodating future development. This platform is aimed at giving our coaches and shoppers the required tools for growing productiveness and enhancing interactions in addition to supporting mobile orders and funds in our new Asian markets.